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New brand messaging across national TV, digital and social platforms will underscore the role of scent cues.
July 3, 2024
By: Christine Esposito
Editor-in-Chief
Henkel’s Snuggle brand is rolling out a campaign to mark the debut of new messaging that emphasizes how Snuggle products enhance comfort, including the role of scent cues in evoking the familiar feeling of home. But don’t despair, the iconic Snuggle Bear will make appearance in the new spots that will run on national television and digital and social media including YouTube, Instagram, TikTok and Facebook. The campaign will emphasize how Snuggle products enhance comfor...
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